Digital Gift Card
Keep it simple. Everyone loves the gift of choice.
Say, "I want to gift you pottery, but I trust you more than I trust myself to decide what you want," with a Good Wheel Ceramics gift card. You'll receive an e-Gift Card to your inbox that you can print and deliver to your giftee, or you can simply forward to the e-mail to your giftee's inbox. They'll be able to click the link and start shopping right away.